The Supreme Logo features a distinctive bright red box with white italic text in the center.
The white text is set in the Futura Std Heavy Oblique typeface.
The design of the logo itself is very heavily inspired by Barbara Krugers work from 1987 in which takes a shot at consumerism.
The similarities with between the Supreme logo and Kruger’s work did not go unnoticed by the artist. In 2013 while commenting on Supreme’s lawsuit against another company she made this witty remark:
“I’m waiting for all them to sue me for copyright infringement.”https://hyperallergic.com/70227/totally-uncool-jokers-barbara-krugers-conceptual-comeback-to-supreme-lawsuit/